Why
ecMAX ?

ecMAX is the leading digital retail solution supplier and one-stop e-commerce service provider in China. It devotes to helping global retail brands to enter and develop in the Chinese market by its core competencies in resource integration and professional techniques.

More than 10 years’ ecommerce experience

ecMAX started a self-operated project of CANON in JD.com in 2006. Since then, as the pioneering team of China digital e-commerce, ecMAX has great insight into China e-commerce and provides total process services such as data consulting, flagship store operation, eMarketing, IT customization, and e-fulfillment solutions for global brands.

Strategic partners of JD and cooperate with global brands

Technology driven and solution output

# 1

in JD.COM

$0.10B

GMV in 2019

0+

Brands & Programs

0+

Employees

0

Locations
THE ECMAX VALUE PROPOSITION

COMPREHENSIVE DATA CONSULTING

ACCESS

Exclusive JD.com/Tencent Data Interface. Anytime, anywhere cloud convenience.

INSIGHT

Dedicated Data Matrix Analysis System identifies, reports and inventories buying trends in real time…and actuates quick informed decision making

INNOVATION

Multidimensional Data Decision Model facilitates innovation, adaptation, actualization…with lower cost and minimized risk.

Competitive Analysis ? Target Customer Analysis ? Brand Positioning Analysis ? Omnichannel Analysis ? Pricing Strategies ? eFulfilment Plan ? Industry Data ? Market Data ? Competitor Product Tracking ? Product Feature Comparison ? Pricing Strategy/Promotion Monitoring ? External Traffic Monitoring ? Key Promotional Data Estimation

PRECISE, PERSONALIZED DIGITAL MARKETING

CONTENT

Developed and implemented to reach target audiences at all desired levels – from startup to small business to total systems package – and deliver a singularly memorable buying experience.

EFFICIENCY

Efficiency-focused In-house creative marketing capability and resources. Integrated Systematic definition of users through the onsite three-tier user system and PLUS-Member Management Mode, Subdivided Groups Operation Mode.

CONNECTION

On-target marketing to ensure that all websites, categories, brands subgroups and potential users can be managed automatically.

ENGAGEMENT

Leveraged access to robust IP resources. Online and offline social diversion

Multi-Channel Marketing ? Creative Theme Marketing Promotions ? Multi-device Media Marketing ? Custom Campaigns ? Brand Building Strategies ? Social Media Marketing ? Content & Design Strategies ? Team Creative ? Audience and Trend Analytics ? Key Demographic Analysis & Comparatives ? Web Support and Design ? Core Flow Resourcing ? Online/Offline Social Diversion

THE ecMAX ENBRANDS SYSTEM

A precision launching system, independently developed by ecMAX for the JD.com and Tencent Holding Limited platform. Connects with whole network ADX.

  • Enhances launching precision via AI+ program
  • Optimizes ROI – 36% higher than industry average
  • Generates 5000 + user labels
  • Optimizes target of 800M + cookies
  • Defines demographic attributes, geographic location, interests and preference, behavior pattern, semantic orientation and redirection when matched with JD/Tencent DMP
  • Achieves close to 20ms RTB calculation
  • Monitors, analyzes and optimizes advertisement placement

PRE-EMINENT IT SYSTEMS
INTEGRATION & INNOVATION

EXPRESS DATA

Cloud-Connected IT Technology and Data Tools enable brands to view their own data and consumer profiles…and take immediate action.

MARKETING MAXIMIZATION

Innovative marketing tools for merchants – developed and implemented in cooperation with the JD Kepler Team.

DEPENDABLE DOCKING

Connects retail brand warehouse systems and order systems with JD.com system for dependable consistency.

ADVANCED CRM

CRM tool (based on JD.com platform) which connects brands with consumer data for remarketing purposes – also allowing brands to employ CRM add-ins in JD stores.

App & Software Development ? Operation Systems Support ? AI+ eMarketing ? New Retail Technical Systems ? Detailed User Research ? Retail Trends Analysis ?Performance Metrics & Best Practices Platform Development ? Marketing Automation Analysis

PINPOINT-TO-SCALE
B2C OPERATIONS SYSTEMS

SERVICE

Market savvy support model and field-tested breadth of service-providing experience.

DISTRIBUTION

Cost effective brand-building reach to more consumers and shorter A/R Cycle with platforms.

COMMUNICATION

Targeted, streamlined systems for clear, credible, concise communication efficacy at all levels of retail engagement.

Flagship Store Operation ? Traffic Management ? Customer Service & User Management ? Product Distribution ? Creative Design ? After-Sale Service and Support ? IT System Integration ? Multi-level Communication Support ? Distribution Model Resourcing

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